JBR STUDIO

Creative direction | fashion-beauty

About

Rougeot

Jean-Baptiste Rougeot is an internationally recognized creative strategist who specializes in the realms of luxury, fashion, cosmetics, lifestyle and entertainment. His inventive and meticulous approach to image-building is based on his ability to create effective bridges between marketing and creative concepts.

His comprehensive range of services include creative image consultancy, communication and marketing strategy, celebrity management services, branding, product development, advertising, digital and social media. Rougeot incorporates a blend of strategic and creative vision to deliver elevated and iconic projects in his home base of Los Angeles as well in New York and throughout Europe.

Born in France, Rougeot has an extensive background in literature and art. He began his career in an event and advertising agency. Soon after, he held key positions at Louis Vuitton/ LVMH and Coty.

For 20+ years, Rougeot has contributed his expertise to a global spectrum of luxury businesses and world-renowned companies as well as acclaimed PR, event, and ad agencies. For the last 10 years, he has served as an independent consultant for clients such as Chloé, Bvlgari, M. Thierry Mugler and Roberto Cavalli, among others.